Wouldn’t you react quicker to someone who is online to start the dialogue and spar with you? Rather than sending e-mails or call and go through receptions and contact centers hoping to get answers?

Take eBay: You can’t see if the seller is online at that particular moment you may want to close a deal. You have to call or send an e-mail and…wait.

A lot of large companies are buying external knowledge, because they think the specialist is not inside or they don’t know where to find him/her. Searching for online employees with the right skills would save a lot of time and money.

Webchat is gaining popularity but only a handful of companies are using it and the availability is not that good.

If you click on a banner, why do you always go to a website and not straight so someone who can answer your question via (video)chat.